CNO Financial Group
Senior Digital Marketing Director
Challenge
CNO is a large, established insurer. Compliance review touches nearly everything, which means even straightforward marketing changes can take months. The job wasn't to fight that. It was to find the places where speed actually changed the outcome, and move there.
Approach
We started by asking where the real constraints were rather than trying to fix everything at once. That narrowed the work to a handful of high-impact areas, then we brought in the platforms and processes needed to execute across web, social, and SEO.
CRM was the biggest single piece. Instead of a generic drip sequence, we built nurture logic around where a lead actually sat in their decision process, which changed both the timing and the content of what they received.