What it's like to work with me.

I’ve had the pleasure of working for Keary in two different roles across two different companies, and he is hands-down one of the best marketing leaders I’ve ever been around.

Keary has a rare ability to see the entire marketing ecosystem. Whether it’s connecting top-of-funnel brand awareness with strict performance media, or turning fragmented tools into a clean data infrastructure, he knows how to build systems that scale. He doesn't get tied down in vanity metrics. Instead, he focuses on incrementality, profitability, and what actually drives revenue, while being able to translate that data and information in a way that builds trust with finance and executive teams.

As a leader, he gives you the clarity and ownership to run with your work without ever micromanaging. He sets a high bar but backs it up with practical coaching and a steady, positive attitude. He’s the exact kind of strategic, disciplined operator you want steering a marketing organization.

I had the pleasure of working with Keary at Atrium Home Services, where I learned a tremendous amount from him and grew significantly as a marketer. Together, we built impactful marketing systems and playbooks that continue to influence how I approach my work today.

Keary is an exceptional marketing leader who is constantly researching new trends, tools, and strategies to stay ahead. He combines innovation with execution, and his track record of driving results speaks for itself.

I’ve recommended Keary to others many times and would gladly do so again. Any organization would be fortunate to have him leading their marketing efforts.

I reported directly to Keary during his tenure as Head of Digital Marketing & Customer Experience at Fidelity Life | eFinancial, and I also worked closely with him in a dotted-line capacity at WellNow (The Aspen Group). I can say without hesitation that he is the most analytically-minded marketing leader I’ve worked for, and one of the best managers of my career.

Keary inherited a role with significant measurement gaps and immediately recognized that a robust analytics infrastructure was foundational, not optional. He brought a rare fluency in both Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to the organization, allowing us to evaluate media effectiveness and efficiency with surgical precision. He championed a "Total Search" roadmap that perfectly aligned SEO strategy with Paid Media, while using Invoca’s AI signals to bridge the gap between digital intent and the offline consumer journey.

What makes Keary exceptional is his ability to drive performance across the entire funnel. He turned our digital platforms into high-converting assets through rigorous CRO, A/B, and multivariate testing. Simultaneously, he understood that performance isn't just about the click, it’s about the customer. He successfully integrated the "voice of the customer" into our strategy by leveraging Trustpilot reviews, star ratings, and Net Promoter Score (NPS) to improve the overall Customer Experience (CX).

As a leader, Keary is a genuine advocate for his team. He asks the sharp questions that drive insights rather than just filling slides. He provides the autonomy to own your work while setting a high bar for what "good" looks like. I left Fidelity Life a stronger professional because of the standards he set and the trust he extended.

Keary is exactly the kind of CMO or VP of Marketing that a data-driven, customer-centric organization needs. He builds teams that can execute, measure, and scale. Any company would be lucky to have him.

I have had the privilege of working for Keary during my time at WellNow Urgent Care. Keary is an exceptional marketing leader with a great blend of strategic vision, creativity, and practical expertise across the digital landscape.

Keary’s leadership style is both inspiring and effective. He encourages a collaborative environment across the team, so we always felt encouraged to think creatively and contribute our best. He is approachable, open, and always positive.

He has made many positive changes with a focus on innovative and high-impact digital marketing strategies. Whether it’s optimizing the user experience or establishing clear analytics around the marketing tactics that drive growth, Keary’s insights and execution have been instrumental in achieving measurable results.

Keary is a great leader, but even more, a great person. I enjoyed learning from him and hope our paths will cross again in the future!

Keary is extremely professionally competent in the digital marketing space, and wonderfully personable in his collaboration and management style. Keary constantly exhibits proactive thought leadership to always push the envelope forward with testing of creative and technical elements, while ensuring all stakeholders feel valued. This key combination of soft skills, technical talents, and strategic planning makes Keary a consistent top performer, with a proven history of delivering on growth and ROI goals. From organic SEO, to paid search, to DMP’s, to comprehensive lead nurturing, to performance marketing, to branding , Keary is a truly invaluable asset as a leader and digital marketing executive.

Keary is an extremely gifted executive with a wealth of Digital Marketing knowledge and expertise. At CNO, he was forward-thinking, lead intelligently, and quickly implemented solutions to help with efficiency and execution of digital projects.

I am grateful to have worked for Keary. He was always positive and approachable, which set the tone on a daily basis. He valued opinions, trusted his team and empowered us to lead. I truly appreciate his support and leadership, and all that he taught me professionally and in the Digital realm. I would highly recommend Keary for any Digital Marketing leadership role. He would be a tremendous asset to any organization.

Keary is an energetic and fast-paced problem solver. In his role as Digital Marketing Director at CNO, he asked questions about the landscape, identified high impact areas, and moved quickly to bring in platforms, processes, and solutions for our issues. I worked directly with Keary on a variety of web, social, and SEO projects in which he always used his experience and extensive knowledge of the ever-changing world of "digital" to drive key decisions. He navigated quickly and moved projects across the finish line in a historically "slow to change" and highly regulated environment.

As a manager, Keary was empowering - leaving us to lead our respective areas and provide direction, feedback, and encouragement when needed. On a personal level, Keary's down-to-earth personality and positive attitude were refreshing. He was approachable and available, which I appreciated. I highly recommend Keary in any leadership role in digital marketing.

I worked with Keary for a few years during my time at TAG. He is super focused, forward thinking, loyal, and knows the ins and outs of the business he's overseeing exceptionally well. He always thinks one step ahead -- and is a unique blend of strength, kindness and passion. He's an excellent teammate and communicator, juggling many (many!) balls in the air in any type of environment and handles any problem like a champ. I would welcome the opportunity to work with him in the future, and any company would be very lucky to have him.

Keary is distinguished by his expertise in marketing, particularly in digital media and measurement, which is bolstered by his pragmatic and thoughtful approach to brand management and stewardship.

His consistently positive and optimistic demeanor, even in challenging situations, is truly remarkable. This quality only motivates people to give their best effort for him, a benefit any company would aspire to capitalize on.

Working with Keary is a genuine privilege. If I were on the brand side, he’d be one of the first people I’d call to lead any marketing program. He’s truly exceptional.

I've seen Keary lead multiple companies and brands through highly competitive markets with a tireless, passionate focus on business results growth, and a refreshing aversion to hopping on the next trend or vanity metric. Keary is a great leader, a loyal teammate, a brilliant marketing mind, and a wonderful business partner.

I have worked with Keary on WellNow and Physicians Immediate Care. The first words that come to mind regarding Keary are collaborative, strategic, creative and analytical. Not many people have a mind that is creative and analytical at the same time. Keary is fair but tough when it comes to media. As a former client he always made sure marketing programs presented would drive results for the brand. His ability to communicate marketing tactics, data, and goals to drive business has always been appreciated. Last but certainly not least, Keary is a really good guy.

Keary has a clear vision for marketing excellence and the skills required to move an org towards first-class marketing measurement and activation, by always keeping his team focused on real business outcomes. His unique combination of martech & data literacy, strategic prioritization, and level-headed optimism makes him a great collaborator and leader, and he is a pleasure to work with because of the kindness and energy he brings to each interaction.

Keary is a very strategic marketing leader, who puts his customers first, in all that he does. When making decisions on what campaigns to run, technologies to buy and partners to engage with, he ensures the business benefits are aligned with his customers' needs. He takes a collaborative approach and his teams clearly love working with him. It was great partnering with Keary and I hope we have opportunities to work together again in the future.

One of my favorite clients of all time. I met Keary when I started in programmatic sales. As he was my first client, Keary acted as a mentor to me. His experience, expertise and kindness inspired me to work harder and enjoy my job. Throughout the years, I've learned to appreciate his knowledge, professionalism and dedication more and more. Keary would be a tremendous addition as a leader to any organization and I would like to thank him for his extraordinary patience with me back then and friendship.